Newsletter

For this project we wanted to portray the scary nature of the event. To successfully accomplish this we first decided to make the background of the flyer black and the text white. This would not only create a dark, foreboding feel for the piece, but it would also help to set this particular flyer apart from the typical “black on white” flyers we see so commonly. Next we included several of the images provided to us by the teacher, as it is likely these images would be used on other event paraphernalia and it is important to keep common images, and text as a cohesive unit throughout the marketing campaign. The largest text on the front page (page without image banner at top) was reserved for what we felt were the most important aspects we were trying to convey to the viewer. Thusly the date of the event was the largest (68 pts), followed by ticket purchasing information (24 pts), and the event tagline (“The RIIHF is proud to…etc”) (24 pts), are the most prominent texts on the page. The remaining text is in 12 pt font. The text used is “cracked” and with its severed letters and a rigged look its intent is to convey a spooky feeling to the reader. The date of the event is also red with an orange outline, this allows the text to stand out more to the viewer.

On the reverse side a spooky banner image was used at the top to set the mood for what was going to come. The title text below is a font called PortagoITC TT. This font is a stencil font but with a twist. The sides of the letters are indented and slightly abnormal. This font look is typical of the cliché “army experiment gone horribly wrong” horror movie and is more than appropriate for this horror event. The majority of the text on the back is myriad pro. This was done to ensure readability for those who may not have the eyesight to have read the text on the front, as this is the case much of the important information is repeated. At the Bottom of the page we see a graveyard scene de-saturated in Photoshop, on top of which we see “experience the horror” in large text (PortagoITC TT) outlined in green. The location and price of the show are again repeated at the bottom to ensure the reader retains all the pertinent information.